Penguin SEO

Due to the recent larger Google algorithm Panda updates, the Penguin update has been over shadowed some degree.

The latest Google algorithm updates during 2012 have been pushing many websites around in the SERPS rankings, but I can also say that many can bounce back in the rankings as Google shuffles their results around. Sometimes this can take a little time for the dust to settle. Don’t forget Google is a machine, it’s not perfect and sometimes quality websites will suffer. This has happened to me, but they soon bounce back.

Penguin SEO - Panda SEO You can learn free SEO here if you want to know the basics, but this is a beginners overview of what the latest algo changes in 2012 have meant to websites. This includes the updates that have been named the Panda update and the Penguin update.

If you are relatively new to internet marketing and building a website Google really likes, including an affiliate website, then I’ll try to break this down and make it as simple as possible for you to understand.

Google Penguin Recovery and Penguin SEO Tips for Beginners

If your website dropped rankings dramatically after being hit by the Penguin update, then getting back to top of the rankings is probably just a link ratio problem.

Anchor Text Ratio: Most likely you have been using the same anchor text over and over. 30% exact match is good while the rest can be similar keyword phrases.

Backlinks: Another likely possibility could be you need to get more backlinks from relevant sites.

 General Things to Consider about Panda

These are the reasons why websites are targeted after the Panda update. If this sounds like your site, try to improve on these things. The first 3 are very important.

  • Low quality websites with little content
  • Lots of banner and/or text ads above the fold or on your site generally. Read more about banner ads in page layout and the Google update here. Google was getting complaints from users that when they click on a result and it’s difficult to find the actual content, they aren’t happy with the Google experience.
  • Lots of affiliate links scattered all through your content
  • Extremely high bounce rate (people leave your site as soon as they arrive)
  • No social media interaction, like Twitter and Facebook for example

Exact match domain names are another problem Google is leveling the playing field by not penalizing, but rather not rewarding sites with exact match domain names. The reason is usually these are sites with little content and therefore classed as low quality.

Bottom line is to build a website that Google loves by having a few basic but crucial essentials

  • Quality, unique content. The more the better!
  • Outbound Links. Linking out to other relevant sites.
  • Inbound links. Links pointing back to your sites from other relevant sites (back-links)
  • SEO your site. Check out this popular automatic SEO plugin that will help you by “checking all the boxes” for you as you write content.

This video will help you with your general SEO. You can also learn more about the Google Panda/Penguin updates here. If you have enjoyed this post, please share, like of add a comment, thanks!

 

 

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