2 Popular Keyword SEO Tools

Plugins can help you leverage WordPress as a traffic machine, but many people miss the opportunity by using plugins that are unnecessary, and frankly have the potential to become problematic when over used. This is why it was important to give you the list of plugins I use and why I use them. Each is for a specific purpose. We will look at 2 such helpful SEO keyword tools. One free, one paid.

Okay, so we know that Google likes white hat (above – board) SEO on websites. We also know it is an important factor in determining how your website will rank in the SERPs (Search Engine Results Page.) That is the results that are returned when someone Googles something. We’ve all done this. Have you ever wondered why and how certain results turn up on page one? It’s all about SEO. Google is only a machine and they want content written for visiitors to our websites. They favour sites that implement good SEO practices while helping people find what they want. Imagine our website is like a filing system, if it’s organized, then any search will be easier to find something. If it’s in a mess, then it will be difficult for your content to rank well in the search results because they either have difficulty finding it, or don’t like what they find.

Now let’s understand how the free SEO tool, the All in One SEO plugin works. It gets back to what I was saying about organization. If each post you write has it’s own title and description, doesn’t it make sense the search engines will understand what it’s about and index it more quickly and rank it higher?  Of course it does, and that is exactly what this cool little plugin can do.

In order to do this, always fill in the title and description of each posts & page with keywords related to your content. Be sure these are keywords people are searching for online. (Use a keyword tool to find what people are searching for). This is crucial and like “labelling” your content individually, making it easier to find. Also remember that the description is what appears in the SERPs when people do a Google search, so it must compel people to click through, visit your site and read it! Another thing – don’t keyword stuff when filling in “Keywords” below it. It’s just another thing search engines hate. Only place about 6 – 12 keywords into the section provided under the description. It looks spammy and leaves a “footprint” that can have a negative effect on your site.

Matt Cutts from Google explains more here in this video. about keyword density.

 

 Easy Keyword Density Tool Alternative

For the people wanting an alternative, powerful plugin that helps with many of the SEO aspects when you are writing content, I have had heard really good things about a paid plugin called The PushButtonSEO Plugin for WordPress. I don’t personally use it myself because when writing content, SEO has become natural, but for people wanting the helper this may be worth a look. I believe it analyses your keywords and other factors and gives you a score letting you know if your SEO passes as good or poor. You can learn more about the keyword density tool here and how to optimize your content fast instead of spending far too much time tweaking their content for the search engines. As Matt Cutts says, write for your visitor first, then apply SEO.

Some benefits from using this paid plugin are –

  • Keywords – At Your Finger Tips
  • Incoming Searches
  • Latent Symantec Indexing – Related Keywords
  • YouTube Video Embed
  • Creative Commons Images From Flickr
  • Improve Internal Linking with SEO Targets
  • Use of Related Blogs News Results

Well done Danny and Brian!, a helpful plugin which is benefiting many, especially the beginners to internet marketing.

 

Filed under: Free SEO Tools

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